Proud native of Chicago’s South Side, Lil Durk does whatever he can to give back to the neighborhood that birthed him. Assuming the mantle of savior, and encouraging others to give back as well, Durk shares “Neighborhood Hero,” his latest video. Spinning a effortlessly catchy, halting flow, Durk expounds on what it means to be a hero in a poverty-stricken neighborhood–in the past, Durk has hosted back-to-school backpack giveaways, coordinated Thanksgiving turkey drives, and helped to support local youth sports to make life easier for those in the South Side. In the moving video, shot in black-and-white, Durkio shines a spotlight on under-heralded heroes who make help keep his neighborhood afloat, from local football coaches, to tattoo artists, to radio DJs, to street performers, and more. The release of the video also marks the start of the Neighborhood Hero campaign, in which Durk and other artists, including Meek Mill, T.I., and Trae Tha Truth, highlight their efforts towards improving their communities. Premiered by XXL, “Neighborhood Hero” is the latest video from Signed To The Streets 3, Durk’s highly-anticipated upcoming album, following “Rockstar,” which features a guest spot from Lil Skies. Catch “Neighborhood Hero” on Spotify’s “Off The Strength” playlist, featuring Lil Durk on the cover.
Durk explains how he feels about being a neighborhood hero, “It feels good to be in a place now where I can give back to my community. Coming from I’m from, I never expected to be looked at as a hero but it feels good to inspire kids who look up to me now and think, ‘If Durk can do it, so can I.’ I want to continue to uplift and that’s why I formally set up my non-profit earlier this year, called Neighborhood Heroes. In addition to setting up turkey drives and backpack drives again, we are going to be doing bigger and better things. More to come, stay tuned. “