He already has a devoted fan base and a successful debut album, Come As You Are, under his belt, but DC The Don is on a mission to achieve another level of success. Solidifying his rock star status and aspirations with another display of his signature mix, DC is back today with a new single titled “WHAT NOW?.” Produced by trap maestro Supah Mario, “WHAT NOW?” is powered by triumphant horns that allow the Milwaukee native’s personality to shine through as he flexes his melodic prowess and stands up for his city.

In the video, DC takes a lowrider from L.A. to Vegas, paying homage to Raoul Duke and Dr. Gonzo’s famous journey to “Sin City” in Hunter S. Thompson’s Fear and Loathing In Las Vegas, complete with typical Vegas fanfare of debauchery. Check out the video down below!

“WHAT NOW?” serves as a follow up to the boy-band-homaging “Notice Me,” the devilish “Megalodon” and The Sandlot-homaging “Ghost Rider.” “WHAT NOW?” is a focus track of My Own Worst 3nemy, DC’s second album, set to release later this year via Rostrum Records.