Sheff G, the Godfather of Brooklyn and leader of Winners Circle Entertainment releases another Great John banger, “No Negotiations.” The video, co-directed by Sheff G and A Zae Production reinforces Sheff’s GOAT-like status throughout his hometown of Brooklyn, creating his own lane with Winners Circle. Sheff kicked off his album with the video single, “Lights On.” As he continues to play between a smooth flow and guttural style, Sheff leads beyond the Brooklyn drill movement and is expected to drop his album, Proud of Me Now (pre-save) on Dec. 16th.