A master of deadpan flexes who’s seen it all, Offset Jim is looking to become the Bay’s next self-made star. Today, the Oakland native announces Rich Off The Pack, his next project, a 9-track hustler’s manifesto. A detail-oriented and methodical rapper, Offset Jim’s songs are a master class in money-getting, his low tone and blasé demeanor giving the impression that he’s divulging secrets that provide the key to solving the struggles of street life. The Play Runners Association artist’s approaches beats from the same crystal clear headspace that allowed him to thrive as a hustler, painting the contours of instrumentals with his wry observations, heartfelt reflections, and snide statements of superiority.

The sound of Rich Off The Pack is deeply informed by Jim’s hometown of Oakland, but the new project finds him expanding his horizons, welcoming new sounds and unlikely collaborators into his vivid world. Rich Off The Pack boasts multiple instrumentals from Jim’s frequent collaborator DTB, who injects the project with his signature mob funk, but also features an East Coast-style heater from Kenny Beats on recent single “Face Card,” and an emotional, trumpet-laden instrumental on the confessional “Thugs Cry.” The album’s list of features indicates the broad support for Jim across multiple regions of the rap game–Jim’s close friend ALLBLACK makes an appearance, but the artist also rolls out the red carpet for Louisville’s EST Gee, Detroit’s Babyface Ray, and Aitch, a major figure from the UK rap scene. Currently available for pre-save/pre-order Rich Off The Pack arrives on October 15th via Play Runners Association/EMPIRE.

Along with the announcement of the album, Jim shares “Make No Sense,” a new video featuring Babyface Ray. Blessed with a beat from DTB, marked by staccato electric piano that duels with the propulsive mob percussion, “Make No Sense” finds the ever-analytical Jim expressing his distaste for nonsense of any kind and vowing to spin back at anyone why tries to pull anything. On his verse, Babyface Ray complements Jim’s toe-tagging flow with an against-the-beat cadence, the Detroit artist matching the Oakland rapper’s deadpan delivery. Directed by Creating Paradise, the video is a stylish, night-set clip, finding Jim and Ray commanding a squad of homies and counting stacks of cash. The clip follows recent movies for singles like “Members Only” and “Regular.“

A member of Play Runners Association, along with close friend  ALLBLACK, Offset Jim has stood out in a crowded Bay Area rap scene. A native of a neighborhood in Oakland known as the Murder Dubs, Jim made a splash in 2019 with two projects–his solo effort No Pressure, which featured the local hit title track (over 3 million combined plays on Spotify and YouTube), and 22nd Ways, his collab mixtape with ALLBLACK, home to Bay Area favorites “Trip On It” (over 7 million Spotify streams) and “Fees” ft. Capolow. Offset Jim is a favorite collaborator of many on the West Coast scene, with tracks on the books with G-Eazy, Nef The Pharaoh, Shootergang Kony, Bravo The Bagchaser, and more.

With Rich Off The Pack coming this fall, Offset Jim is looking to raise his profile from local hero to national concern. Stay tuned.