Don Q’s return to the rap game marks a brand new chapter in both his life and his career. While the hiatus offered positive takeaways, such as refining his lyrical expertise, the journey came with solid lessons. Reflecting on his revelations and street wisdom, the Highbridge The Label co-founder shares the video for “Light Today.” Over a piano-laced trap beat, Don delivers heavy-hitting bars about the harsh reality of being caught up in the streets and the consequences that come with it (“When you a hoodlum, s**t you gotta know that you could die today”). The visual sees Don’s dripping confidence in designer threads as he props up stacks of money under colorful LED lights.
Don Q’s “Light Today” is the recent installment in his thread of braggadocious visuals, following the B Lovee-assisted drill track “Come Find Us” and flex-heavy “Say That” video. After taking some time away from the rap game to handle personal matters, Don is making good on his promise to return better than ever. His consistent run of releases emphasizes the title of his first project in three years, Double Or Nothing — the 10-track project sees Don doubling up on his motivation to become the next to blow from the Highbridge collective. Offering only one feature from B Lovee, the project is proof positive that Don is all in on himself worth the wager.