SahBabii — Bread Head
Atlanta rapper SahBabii returns with new music ahead of his upcoming album Do it for Demon, due in October. Marking his first release in over a year, Do it for Demon is SahBabii’s way of paying homage to his late friend, Demon. In support of his new project, the biggest marsupial shares the lead single, “Bread Head.” With his latest, SahBabii serenades listeners with homicidal tendencies over flute-tinged accompaniment. He’s hellbent on settling the score with his opps, even if that means spinning the block and kicking down a few doors. Since his inception in rap, SahBabii has quietly become one of Atlanta’s most influential artists on the rise, possessing a unique, intriguing cadence that accents his eclectic style.
Jordan Hollywood — Pleasures
Multifaceted rapper/CEO Jordan Hollywood returns with a new video single titled “Pleasures.” With a confessional chorus in pocket, the video finds Jordan at his most vulnerable during a therapy session. While divulging personal bouts of depression and other low points in his life, QC’s hidden gem admits that he finds comfort in worldly possessions. And yet, it’s his emotional response to the people closest to him that keeps Jordan centered. Without a doubt, this song is paving the way for his upcoming album, Only The Paranoid Survive. As a follow up to the previously released, Timbaland-assisted summer anthem (“The Ugly Song”), Jordan’s latest track channels a palpable sense of introspection that’s bound to inspire many. His truth is blemished (and real) making his story that much more relatable for listeners.
Morray — Bad Situations
Morray’s church-trained vocals are on display yet again with the release of his new single, “Bad Situations.” The Fayetteville newcomer invites listeners down a path of self-reflection that’s filled with struggle and hardship. Crediting his meteoric rise in rap to God’s grace, Morray’s faith-driven ethos as an artist has afforded him the opportunity to revel in the fruits of his labor. “Bad Situations” is personal reminder for him to remain focused while on the road to riches. He must starve his distractions, even if that comes in the form of bad bitches with big booties. With a Best New Artist nomination at this years’ BET Hip Hop Awards, his newfound position as a XXL Freshman, and touring with J.Cole (scheduled to kick off this week), it’s clear that Morray’s talent knows no limit – he’s just getting started.
Offset Jim — Make No Sense (feat. Babyface Ray)
Offset Jim announces new album and shares video single for “Make No Sense.” With Rich Off The Pack due for release this Fall, the Oakland rapper connects with Detroit’s Babyface Ray for a money-getting slapper. A call to action for hustler’s worldwide, Jim’s moneyed mentions and deadpan flexes support Ray’s rubberband man aspirations in song. A how-to on finessing the street life, “Make No Sense” is the perfect segue into Offset Jim’s album rollout. Penning featured verses from the likes of EST Gee, Aitch, Babyface Ray and Play Runners Association labelmate ALLBLACK, Rich Off The Pack is Offset Jim’s second full-length project. Spanning 9-tracks in total, Jim’s forthcoming effort is best described as a stimulus package for the streets. It’s time to hustle.
Rucci & AzChike – My Niggas
Ahead of their joint project, Kourtesy of Us, due for release this Fall, Rucci and AzChike deliver their lead single “My Niggas.” Los Angeles’ favorite duo provide a crash course on possessive pronouns and flexing over keyed instrumentation. In the accompanying video for the song, the pair turn an empty warehouse into a function. Candidly speaking, “My Niggas” is backed by disrespectful bars that champion the duos edgy lyricism, laced with their signature West Coast jargon. Kourtesy of Us boasts guest appearances by Kamaiyah, Haiti Babii, Capolow, Boosie Badazz and more, cementing Rucci and AzChike’s position as breakout stars within L.A’s ranging soundscape. Class is now in session.