Global superstar, entrepreneur, cultural icon, and executive creative consultant of Def Jam Recordings has just released his first project for the label: Snoop Dogg Presents: ALGORITHM. ALGORITHM is introduced with the official video of “Go To War” featuring BLXST. Other notable features include Def Jam artists Fabolous, Dave East, YK Osiris, Jadakiss, Benny The Butcher, and Camino.
Previously released singles from the ALGORITHM project includes “Big Subwoofer” featuring Mount Westmore (Snoop, Ice Cube, E-40, and Too Short), “Murder Music” featuring Busta Rhymes, Jadakiss, and Benny The Butcher, and “Like My Weed” featuring Jane Handcock.
“There’s so much talent on this record, “said Snoop, “so many styles of music, it breaks the algorithm. Right now, the algorithm is telling us you have to rap this way, you have to sound thi sway, but they’re not telling you how it’s supposed to feel. My algorithm is going to give you a feeling, not a sound.”
When Snoop Dogg joined Def Jam Recordings, a division of Universal Music Group (UMG), announced in June, he took over a new role that will allow him to strategically work across the label’s executive team and artist roster. In the VIDEO accompanying the announcement of his album, Snoop characterized def Jam as “the holy grail of HipHop.” His main focus, he emphasized, would be “to help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game to diversify their portfolios to be superstars.”