Amidst a flurry of internet discussion about the best rappers in history, E-40 lays out the case that he’s the true “GOAT” with his new video single. Aided by a boisterous hook from Milla, E-40 backs up his claims with typical colorful bars.
In the video, Forty and Milla get their dance on in a number of locations, including a dramatically-lit soundstage, a classic muscle car, and a literal goat farm, where 40 lords over baby goats like he does pretenders to the rap throne.
Premiered on 40’s YouTube channel, “GOAT” is the latest video from Practice Makes Paper, the Vallejo native’s 28th solo studio album, following last week’s “Made This Way,” featuring Rod Wave and Tee Grizzley, and the hit posse cut “Chase The Money,” which features Quavo, Roddy Ricch, ScHoolboy Q, and A$AP Ferg, and has over 15 million views on YouTube.
Spanning 26 tracks that explore every corner of the rapper’s headspace, Practice Makes Paper is a testament to E-40’s need to succeed and dedication to his craft, which drives his prolific and high-quality output.
The new album was The Counselor’s 32nd album to place on the Billboard 200 (where it landed at #65), extending a record for most Billboard 200 appearances by a single artist. The album boasts appearances from Quavo, ScHoolboy Q, Roddy Ricch, Wiz Khalifa, Chris Brown, Rick Ross, Jeremih, Ty Dolla $ign, Fabolous, Method Man, Redman, A$AP Ferg, Scarface, Tee Grizzley, G-Eazy, Anthony Hamilton, K-Ci, B-Legit, Boosie Badazz, Sada Baby, Payroll Giovanni, P-Lo, Iamsu!, and many, many more. Peaking at #4 on Billboard’s Top Rap Album Sales chart, at #9 on Billboard’s Independent Albums chart, and at #26 on Billboard’s Top Album Sales chart.
Stream Practice Makes Paper is available now, stream below!