Sacramento, CA: With an unstoppable flow and a preternatural sense of melody and songwriting, 20-year-old OMB Peezy is the new voice of regional rap.

Posting up on his porch in cinematic black-and-white, Peezy stunts in Doin’ Bad, his latest video. Produced by Cardo Got Wings, Doin’ Bad is a melodic stomper, combining the G-funk synth of the West Coast with the organic stomp of Southern Rap, which OMB Peezy molds into a compelling narrative about loyalty and the fickleness of fame.

Featuring a verse from YoungBoy Never Broke Again and a cameo appearance from E-40, the video depicts a day in the life in a dangerous neighborhood, filled with motorcycle riding, porch-drinking, and violent assault. With over 850,000 plays on Spotify, “Doin’ Bad,” which earned a nod on Zane Lowe‘s Best Songs of the Week and Spotify‘s coveted Most Necessary playlist is the lead single from OMB Peezy’s acclaimed debut EP Humble Beginnings.

Watch the Doin Bad video here:

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